World Tennis Tournament

ABN AMRO, a prominent Dutch bank, is actively driving the sustainability shift within the banking industry. Our assignment was to align this ambition with the existing sponsorship of the ABN AMRO World Tennis Tournament in Rotterdam. Leveraging the insight that approximately 300 million tennis balls are manufactured annually, with minimal to no recycling, our goal was to address this environmental challenge. As the design lead for this project, my primary responsibility entailed developing the main key visual for the event, emphasizing the bank’s commitment to sustainability.